20/80 Rule

Pareto principal states roughly 80% of effects come from 20% of causes (from Wikipedia.)

That can be translated to "80% of sales maybe generated by 20% of customers" in businesses. Some suggest to focus on marketing toward this 20% group of customers instead of spreading the marketing effort to attract all customers.

I agree the importance of maintaining this 20% group but also feel I need to promote to 80% group so that they can move to 20% group. How? I still have to think!

Japanese version of this entry is here.

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Sky978

Author:Sky978
"Snappy's Cafe" in San Francisco Bay Area.

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